I Design Solutions within your Digital Product Team:

From User Insights to Non-Code MVP's

UX/UI Design | Figma Prototypes | Wireframes | Websites | User Research

UX/UI Design within your Digital Product Team

I help you Understand your Users and, from there Design Smooth and Beautiful Solutions

such as Non-Code MVP, Figma Prototypes, Wireframes, Website, Screen Design

Years in Tech Industry

Designing B2B / SaaS applications, websites, and mobile experiences. 

Years Syncing Teams​

Bringing people together to collaborate, users, stakeholders, devs.

Years Leading Projects

Leading UX and shaping products within startups and small businesses.

YC Profile Picture

UX/UI Product Designer

I believe basic things such as questions and quick sketches are powerful in creating awesome products.

Hi, I’m Yoanna Centeno,

For about the last 7 years, I’ve been responsible for setting the design strategy and ensuring all elements of the User Experience are optimized for usability and marketability in small companies and startups.

Since 2017 I’ve been designing cross-channel products, from their concept to the final outcome, applying diverse techniques in research, analysis, and problem-solving in agile environments, and delivering valuable and innovative experiences for people.


I’m familiar with research process, agile environments and design frameworks like Design Thinking or User Centered Design, so, I can bring to the table my creative but methodical process to teams that seek solutions to people’s real problems.  

Design is dangerous, it can change lives

When we design intentionally, while solving problems we also can make the difference in systems, patterns, habits, environments, and that’s a great responsibility.

Here’s what I can do for your project/team

UX Audit of your product

UX Audit of your product. A detailed screen-by-screen analysis of your product with actionable recommendations for how to improve metrics including conversions, engagement, accessibility, usability and more.

User Research Projects

Do you want to understand your current or potential customers? Need to know how you might be falling short of your competitors? Want to evaluate where people get stuck using your product?

Product Experience Design

Product Strategy & Experience Design. Want to establish your product strategy so can you spend less time fixing and re-building? Need help with a prototype? Want to optimize an existing part of your product?

Design Career Coaching

If you are starting in UX or Development I can use my experience to guide and help you grow your career, through my personal and professional expertise to help you make decisions, overcome challenges, and progress in your career.

Let's work together

To get started, please contact me with as much detail as possible about your project, timeline, and budget.

My services

Digital Product Design

$ 600 /
  • User Research
  • Market Research
  • Figma Deliverable
  • UI Style Guide
  • Main Flow Prototype
  • Feature Title

Digital Product Audit

$ 250 /
  • User Research
  • Market Research
  • Figma Deliverable
  • UI Style Guide
  • Main Flow Prototype
  • Feature Title

Website Development

$ 700 / starting at
  • User Research
  • Market Research
  • Figma Deliverable
  • UI Style Guide
  • Main Flow Prototype
  • Feature Title
  • Server