Optimizing delivery tasks
The redesigned delivery mobile app prioritizes ease of use, speed, and customization. Key features like real-time tracking, personalized notifications, and user-friendly navigation help streamline the delivery experience for carriers. One of the biggest challenges was creating a design that accommodated a wide range of delivery types, including food, groceries, retail items and also services. To address this, we implemented a customizable dashboard that allows users to select their preferred delivery options and tailor the app to their specific needs.
Fleet overview for managers
The first approach for this logistic GPS-based platform was to improve the interface’s aesthetic, but after conducting research and evaluating the existing user experience, it became clear that a comprehensive redesign was necessary, we was in front of the tip of the iceberg. The redesigned app and platform now offer a more user-friendly experience, providing enhanced operational insights to help streamline fleet management. The client was thrilled with the final product and noted significant increases in productivity and efficiency since the launch of the new platform. Upgrading user experience on a logistic mobile app Project The product is part of a logistic management web platform that allow users to track their actives, fleets and employees using GPS/GPRS technology. This product includes around of 54 different modules and features, also hundreds of active devices reporting data all the time. Before the project, it was a hybrid app launched in 2005 to provide users real time data from their mobile phones and facilitate the fleet manager’s decision-making. When changing is a necessity We tried to resolve the user experience struggles within the app, such as usability issues, visual and brand inconsistencies in the user interface, and some weaknesses in the actions that users needed to do. At the same time, we thought of other tech alternatives to develop the app because maintenance of the hybrid version was becoming untenable. We knew users were resistant to change, but at the same time the product needed to highlight their benefits, to show it’s a vanguard technological product and to be outstanding in the market Project framework Process: Empathize User research After we got the bit picture with stakeholders and some of desktop research analyzing competitors, we were ready to deepen in users world through observation, interviews and surveys, because we wanted to determine how our users manage their operation. Some pain points are listed below. Look and feel Features Usability Reliability Process: Define Defining the problem It’s time to collate data from the previous stage to define the design problems and challenges. Our problem statement: Juan is a busy fleet manager who needs a faster, more reliable and usable tool to view and manage their fleet events, because he needs to stay on top about those and able to make informed decisions on the go. Process: Ideate The fun part At this moment, I need to make the process organized to translate ideas in better form. The visuals & features of ideation tools bring clarity to the bumbled-up ideas. Prioritize We needed to prioritize, and we used the Moscow method, a prioritization technique used to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement. Mind mapping After data analysis, it is helpful to put the ideas on paper to make connections in a visual form and notice new things that I didn’t see before. Branding Also, I learned about the brand, origin, meaning, spirit and values to help to build a consistent product across the mediums. As a result, it was necessary to suggest some changes to help the brand communicate better and adapt it better to the different mediums. I didn’t want to change the logo, only adjust it to the current needs. Basically, I changed the color palette a little to make it more brilliant, I rearranged symbol’s elements to improve readability in small formats, I polished the endings and symmetry and kept the typography. Sketching For the home screen, we thought about immediacy and different ways to show relevant data to know what’s going on. Clear buttons to go to details about vehicles. Another critical part in the operation is the visualization of the status and location of the vehicles in real time, this can be as complex as needed and that is why the use of symbols and expandable menus is suggested to see the details. Also, we considered main indicators about the operation to put them in the home screen. We proposed three tabs with summary information. Process: Prototype The new app I created wireframes, a simple and clear representation of the product that help users to have an idea about the final product, sections, buttons, main features, so in this way we can test the product before invest more time on it. Process: Test The moment of truth Usability study summary and findings, early test. Study type: unmoderatedLocation: Colombia, remoteParticipants: 10Length: 20-30 min. Some findings Tabs are not clear enough. 7 of 10 users couldn’t understand the tab’s navigation bar. Maps options are hidden. Most of the users couldn’t find options like ‘send command’ because they weren’t obvious. Vehicle detail is confusing. “Fleet and vehicle look similar, I couldn’t see the difference”. Process: Prototype Refining the design It’s time to refine the design, adding more details to getting closer to the real product, besides, I added interaction to test with users again. This is the core product of the company, was established a system of transversal design to the devices to be able to visually and functionally guide the other products and no longer look disconnected from each other. Finally, it’s time to refine the design, I added details, and apply the defined design system to build a more real version of the final product. Time to innovate, thanks to the insights of the research, we included sections of interest, such as the top 5, filters and we were able to improve the way to represent and find others like speed markers and paths. Impact Here is a quote from one of the Company’s consultants: “I’m sure that this new app will put us a step ahead of the competition, because it is simple, beautiful and cover all the user needs” Challenges Uno de los retos de este proyecto fue el tratar de equilibrar los cambios, ya que mientras unos usuarios requerían mejoras en los flujos de tareas otros estaban muy acostumbrados al modo de funcionar de esta app con más de 10 años en sus dispositivos prácticamente sin cambios. Algunos de los cambios
Community Missions App
I had the opportunity to listen to busy people’s reasons for not helping in their communities and I shaped a solution for that. Missions4Life aimed to help millennial users get involved in community services in their local areas. The app is designed to manage small missions, making it easy for users to join and help out with various causes that matter to them. Overall, this app is a powerful tool for millennials looking to make a positive impact in their communities. Its user-friendly interface and social features make it easy, fun, and rewarding to get involved and make a difference.
1:1 Mentoring Solution for designers
My cross-channel mentoring platform is designed to help junior or stuck designers reach their professional goals by connecting them with experienced designers. The platform offers a range of features, including one-on-one mentorship, group mentoring, job shadowing, and peer review. I have optimized the platform for desktop and mobile devices, ensuring that designers can access the mentoring tools they need regardless of their location. Product The 1:1 Design Mentoring is a platform that connect design people, mainly design students with qualified mentors. Problem Target users of this platform are designers and design students who want to be connected with qualified mentors that support them through their professional career. Goal The goal is to design a responsive website with a request mentoring flow that is easy, friendly and accessible. My role I was the user experience designer for this project.What does this mean? I was responsible for both concept and visual design, through a structured process in different stages and playing different roles for each one of them: user researcher, interaction designer, data analyst, visual designer. Methods & tools I used the Design Thinking framework to carry out all the activities needed to structure this project, from the problem to a design solution. Through the Empathize, Define, Ideate, Prototype and Test phases, I could use some tools and methods to helped me to achieve the goal: Competitive audit, Persona, Interviews, User journey map, Empathy map, Wireframing, Sketching, Sketching, Mockups, Usability study, Prototypes. User research summary I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user groups identified was final year design students who want to be prepared for the labor field, the other group was professionals who want to improve their specific design skills. Main user’s pain points A bunch of information To have to analyze a bunch of information about different mentors and doesn’t know who is the best fit mentor to them. To have to send a blind request Users can’t figure it out mentors availability. So they must send some mentoring request and to wait for responses. Need guidance Users know they need a mentor, but they don’t necessarily know the path they need to follow to accomplish their goals. User research summary We design personas based on research, to help us to understand user’s needs, experiences, behaviours and goals. User journey map Scenario: Thomas is trying to find available mentors to send request and get response quickly. Starting the design Sitemap Time to start to shape the solution, information architecture helped me to draw the path of users on the platform to reach their goal on this platform. Sketching Put ideas on paper is key to quickly materialize ideas and analyze the flow. Homepage ideas I sketched out ideas, keeping the user’s pain points about navigation and browsing in mind. These home screen paper wireframe variations help to keep the focus on optimizing the browsing experience. I kept the best ideas of each one: assistant or step by step search And, simple search bar focused and designed on user goal. Screen size variations My priorities were to keep the focus on the criteria to search a mentor, and help users to know how to start. Mobile wireframe– Home page– Hamburger menu– One screen to set the filters Desktop wireframeHome page with big search bar above the fold Time to digitalize ideas and to test them Digital wireframes I tried to keep the page clean, focusing the attention on the search bar. Search bar with four basic fields to help to define the user needs. I thought to establish date and time ranges would be easy to select and to match with more available mentors. Low fidelity prototype This lo-fi prototype simulates searching mentor flow, to get system suggestions based on users preferences and send the mentoring request. Usability study Study type Unmoderated usability study Location United States, Remote Participants 10 participants Length 20-30 minutes The low fidelity prototype was tested with 10 users, at this level, we can uncover the most common issues and learn how our designs perform with sufficient participants for accurate results. The findings are listed below: 1. Search bar7 of 10 users prefer search bar over navigation. 2. Users lost2 of 10 users felt lost in the task to find a mentor.“Wasn’t aware how to approach it in the first place” 3. Calendar3 of 10 users felt out of control with the 3 hours interval range on the calendar. 4. First clicksMost users prefer to click the first search field, to the left side of the search bar. Refining the design Thanks to usability study findings, I could notice some unclear elements on the design. So it was necessary to take some decisions 1. Include better cues to users to know what to do on the website. Numbers from 1 to 4 to follow a path. 2. Modify the search button to make it more visible and related with the search bar. 3. On the search bar date selector, I included a calendar to select a specific date and time to find a mentor, instead of a range of dates. 4. Prioritize the items in the search bar, to help users follow a logic path. Why? Users tryed to find something first on the left side of the search bar. See heat map, that shows users interactions (clicks) on the home screen. Desktop screen size mockups Mobile screen size mockups See in action the web site See in action the mobile version Takeaways Impact Our target users shared that the design is intuitive to navigate through, demonstrated a clear visual hierarchy and flow, they also felt comfortable with the ‘clean and modern design’. What I learnedI had to heed while users tested the flow, that’s why I could learn more about users preferences and first impressions with the product, to make it more acquaintance with their expectations. Next steps– Conduct follow-up usability testing on the website. – Continue with design of additional flows on
Sales Supporting Web App
We leveraged some 32” touch screens along the company’s stores to gain users interactions and engagement. We design useful experiences that support sales process. Problem Sales consultants frequently receive the same case’s type (80%). Meanwhile, clients wait for assistance for a long time. Opportunities Young people visit service points, open to self service and new experiences with products and services.114 32” Touch screens ELO ET3201L avalilable at service points around the country. Goal Design useful experiences, that support sales process at services points. Team User research, User experience design, User Interface design and front end developer: Yoanna Centeno.User research, User experience design and User Interface design: Minerva Lorenzo. Research How we did it?– Observation at service points.– Contextual interviews.– Surveys. We found that users… – Can visit service points to know the news (60%), do payments (90%) and replace simcards (30%).– They like to try out the exhibition smartphones and devices, because they want to know trends, and they feel curiosity about it, but many of them (85%) also didn’t know if they can interact with it.– Want a personal experience when they visit the service points.And sales consultants– More than a half didn’t use touch screens to support sales process.– Almost all of them don’t know how to use touch screens. Based on research, we identified three key people involved in the experience Sales consultant Andrés Andrés is a proactive sales consultant who needs up to date sales tools, because he wants to offer better experiences to his customers. Customer Natalia Natalia is a tech student and worker who needs interactive tools to experience new products and services at service points, because they wasn’t to wait for personal assistance. Customer B2B Carla Carla is a shopping analyst who needs intuitive navigation tool with complete information because they want to know the offer of services and corporate solutions quickly. The solution Design and developing Design– Paper sketching and wireframing.– Adobe Photoshop and Adobe XD for prototyping.– Testing XD prototypes with users.– We iterated on designs to fit them to users needs. Frontend developing– HTML 5.– Bootstrap 4.– CSS3.– JavaScript. After launch, we observed the Google Analytics data to continue improving the solution. We try to inspire the experience of the solution on mobile phones, taking advantage of the screens design. – Animated hamburguer menu.– Also, we made a responsive solution, because screens already was at service points around the country, some in portrait mode and others landscape mode.– We made the solution responsive using web technology as Bootstrap 4 and CSS 3. Challenge: Data may vary according to the area of the country or time. We insert variables in the web layout from an existing module, to a remote administrator could change data without affecting the design. We used scripts to segment content according to the area, with other technologies as JavaScript, PostgreSQL and JSon. Challenge: We find basic and savvy users, referring to technical knowledge about mobile phones. – We made a main section about mobile phones, because on 65% of their visits, users are looking for what’s new about mobile phones and devices. – Users can explore by brand,– And see basic characteristics like screen size and storage, but savvy users also can see technical details, enough to make a comparison or buy Testing and iteration – We thought that implementing interactive software on screens might not be obvious to users and sales consultants.– In fact that it was. Based on data from Google Analytics, we were able to see low interaction in the first implementation phase.– The best solution in that moment was to suggest interaction to users through reels and animated buttons, so the interaction increased by 35%. What’s next A digital product never be complete or finished, because users needs, technology or even business needs may change, so it’s necessary– On this solution we could to know valuable interaction data, as the most visited pages, time on sessions, quantity of interactions, and more, so we can continue observing data from Google Analytics to analize the users behavior and keep adjusting the solution.– Include search buttons for products and services.– Conduct studies to consider new functionalities integration as payments, user account access or purchase buttons for plans and services.